I AM VIJETA!

A graphic designer in London. I’ll spare you the original spelling of my name. My interest lies in the field of design strategy, in being the bridge between design and the BIG vision.

I’m originally from India, where I co-founded a boutique design agency Lucky Bone (now running solo) in 2012. Our key client was the cricket team Royal Challengers Bangalore, a team within the popular 4-billion-dollar Indian Premier League Cricket tournament.

My keen interest in typography, publication, packaging and information design, has afforded me the opportunity to work in diverse locations, with multicultural teams. From Bangalore, India, to Melbourne, to Singapore (Design Bridge), to London to pursue academics, I've explored a broad range of communication design disciplines and have worked in various capacities - from graphic designer to design manager to director to student!

I've recently completed a second Masters degree in Design Management from University of the Arts, London (LCC). The first was a two year Masters degree in Communication Design in Australia. My prior experience includes a stint at dCell Lintas Mumbai, among some amazing graphic designers, where I got my first kick into the world of graphic design through packaging design. That was way back in 2005!

I find my dopamine fix in yoga and kickboxing.

WORKED WITH
  • dCell (Lowe Lintas)
    Mumbai
  • Idiom Design
    Consultancy
    Bangalore
  • Icarus Design
    Pvt. Ltd.
    Bangalore
  • Swinburne University
    (Design Centre)
    Melbourne
  • Design Bridge
    Singapore
  • i1 Super Series
    Bangalore
  • Lucky Bone
    (Co-founder)
    Bangalore
LUCKY BONE CLIENTS
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Theme
Bars and Resorts
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i1 Super Series
Motorsports
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Spoment
Sports Consultancy
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Arjun Maini
Motorsport Driver
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Hyatt Hong Kong
Travel
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Frame Factory
Online Framing
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RCB Season Review
Sports
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Logos
Various
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